We are not ignorant of the fact that there are times when enterprise social tools are not enthusiastically adopted. The reality is that relatively little of such Web 2.0 internal communications happens in companies today.
Facebook and Twitter are well understood as communications tools for companies in engaging with customer and external stakeholders. However, not many companies have a clear understanding of how to effectively use social tools behind
I had the pleasure of speaking with Cameron Brain, Co-Founder of EveryoneSocial a few months back. We talked a lot about how social business enables brands to drive more effective content strategy and storytelling
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