Radian6, a social media monitoring and engagement tool recently released a Whitepaper on Slideshare, officially titled, Strategically Social: 5 Keys to Becoming a Social Business. Brent Leary, CRM industry analyst, writes in depth about the need for organizations to socialize their business, well beyond just the marketing department. The whitepapers is broken down in 5 sections:
- Socializing the Business Culture, Not Just the Business Technology
- The New SAAS: Social as a Strategy
- Focus on Customer Retention / Experience
- Automation and Integration: Creating Social Business Processes
- Measuring the Value of the Social Customer
This 14 page report is definitely worth the read if you are anxious about learning about what makes a successful social business.