Whitepaper: 5 Keys To Becoming a Social Business

Michael Brito December 12, 2011 Comments

Radian6, a social media monitoring and engagement tool recently released a Whitepaper on Slideshare, officially titled, Strategically Social: 5 Keys to Becoming a Social Business. Brent Leary, CRM industry analyst, writes in depth about the need for organizations to socialize their business, well beyond just the marketing department. The whitepapers is broken down in 5 sections:

Socializing the Business Culture, Not Just the Business Technology
The New SAAS: Social as a Strategy
Focus on Customer Retention / Experience
Automation and Integration: Creating Social Business Processes
Measuring the Value of the Social Customer

This 14 page report is definitely worth the read if you are anxious about learning about what makes a successful social business.

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TAGS » all posts, Social Business, Social CRM, Social Customer, Whitepaper

About the author: Michael Brito View all posts by Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe his social business blog of send him an email - Britopian @gmail.