Vendor Review »
Creating a Unified Product Development Process with OneDesk
In today’s customer-driven marketplace, customers ultimately own the conversation around products and services. This behavioural trend has dramatically transformed the relationship between customers and companies. As a result, organizations are searching for better ways
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Thoughts On Oracle’s Acquisition of Social Marketing Platform Vitrue
Originally posted on BloomThink.com Oracle announced a few days ago that they intend to acquire social media management company Vitrue (pronounced Vi-true). It seems Oracle is getting religion on social…again. This time they have
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Social Business: Using Marketing Mix Modeling to Maximize ROI
What’s your ROI? It’s one of the most common questions in the marketing world. Everyone is performance driven and they want to see measurable results. In this new era of technological growth, we have
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Social Business Vendor Review: Spredfast
OVERVIEW: Spredfast is a social media management system designed to help companies succeed in social business. The Spredfast system provides a unified platform for enterprises and agencies to manage, monitor and measure their social
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