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Social Listening vs Traditional Marketing: Oracle Acquisition of Collective Intellect

Social Listening vs Traditional Marketing: Oracle Acquisition of Collective Intellect

Billy Cripe June 14, 2012 7

In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or

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The Social Evolution for Generation Y

The Social Evolution for Generation Y

Sandra Ponce de Leon May 4, 2012 3

In a matter of a few short years, social media has been infused into our daily lives. According to an Altimeter study, “In 2011, the US hit a milestone – more than half of

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Early Indicators: The Rise of the CIO of Marketing

Early Indicators: The Rise of the CIO of Marketing

Dion Hinchcliffe February 27, 2012 2

One of the more interesting trends I’m seeing these days is that the marketing department is acquiring its own IT capability.  By the time I came across my third person with the title of

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IBM’s Sandy Carter Pushing the Social Business Message

IBM’s Sandy Carter Pushing the Social Business Message

Michael Brito November 22, 2011 0

Social business is a fairly new term in the industry but it’s certainly growing in popularity due to the evangelism of many executives, agencies and consultants. Sandy Carter, Vice President of Social Business Sales

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Choosing the Right Social Technology Vendors

Choosing the Right Social Technology Vendors

Michael Brito October 24, 2011 0

Follow @Britopian Finding the right social media technology vendor is not easy. While the good news is that there are dozens of vendors offering “white label” social business solutions, the bad news is that

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