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How To Use Basic Analytics To Target Mobile Content Like A Boss
Big data and the wealth of analytics that are captured are all the rage. But much of what is delivered as a metric is only captured because it can be. Knowing what to do
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3 Steps For Great Content Marketing
Content marketing is an absolutely immense topic. It can span everything from social media to traditional print and mass media and even event marketing. Great content marketing is a grind. Doing it well requires
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Why Social Customer Service Matters
As the world becomes more and more dependent on social media, brands are now using platforms like Facebook and Twitter to communicate with their customers. Marketing is no longer the most important way to
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Formalizing The Customer Advocacy Program
This post is not about influence; what it is or who influences who. That topic has been discussed by people with far more knowledge than I have on the subject. Instead I want to
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Delighting The Social Customer #SocialSpruce
A social business strategy is only as strong as its ability to meet the needs of the social customers, prospects and community members it serves. Knowing and delighting your social customer is one of
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