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Considerations For Building A Community For Your Brand

Considerations For Building A Community For Your Brand

Vanessa DiMauro September 4, 2013 0

Let’s start with this: “online community” doesn’t have a clear definition. Even before hashtags and Pinterest and Facebook pages, online users and cognoscenti alike have rarely agreed on what an online community really is.

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Social Media Monitoring vs. Social Intelligence

Social Media Monitoring vs. Social Intelligence

Mark Harrington August 28, 2013 0

Just as there are different levels of listening to human conversations, “listening” to social media discussions has a wide array of levels that deliver dramatically different results. These different levels offer different levels of

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Driving Innovation with Advanced Social Intelligence

Driving Innovation with Advanced Social Intelligence

Mark Harrington April 26, 2013 0

With the exponential growth of social media networks most businesses, and particularly their marketing teams, appreciate the power these channels provide. However, the views many have on social media are one-dimensional, seeing it as

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WOW, 71% of Companies Do Not Have A Mobile Customer Care Solution

WOW, 71% of Companies Do Not Have A Mobile Customer Care Solution

Michael Brito March 21, 2013 2

Obviously, social media has influenced the way the world communicates. It’s impacting culture, communities and even shifting world governments. Innovations in technology and consumer behavior are creating new types of social interactions via new

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Getting Started With Social Support

Getting Started With Social Support

Michelle Kostya February 22, 2013 0

In the past I have talked about some of the challenges for social media customer service programs; scalability, maintaining stakeholder support and defining accepted success measures. These will always exist and a program manager

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