Social Business »

The Characteristics of a “Social CEO”

The Characteristics of a “Social CEO”

Andrew Grill August 20, 2013 1

Lately there has been much talk about “Social CEOs”, and I’ve been thinking about this post for a while. Two other posts prompted it – namely, “The top 50 “social CEOs” list” published on Huffington

Read More »
What Makes A Brand Social?

What Makes A Brand Social?

Andrew Grill August 16, 2013 0

I was helping out Jacob von Domarus (@domarus) for his MBA dissertation by answering a few questions over a beer earlier this week in London. His opening question was simply this: What makes a brand social?

Read More »
So Just How Social Is Your Business (Really)?

So Just How Social Is Your Business (Really)?

Vanessa DiMauro August 13, 2013 0

Over the past few years, social media has been focused on digital marketing.  For many organizations, doing social media means using the online channel as a broadcast platform – a digital megaphone if you

Read More »
Attenzi: A Social Business Story

Attenzi: A Social Business Story

Andrew Grill July 19, 2013 0

I have just finished reading a new book by Philip Sheldrake that looks at social business. I’ve been a fan of Philip’s writing since his first book, The business of Influence, and this book

Read More »
Social Business: “This is not just a drill, people”

Social Business: “This is not just a drill, people”

Jeff Gibbard July 15, 2013 6

I sometimes get the feeling that some of today’s leadership, are just waiting for “this whole social media thing” to pass.  I get the sense that leading a conversation for whole-hearted, organization-wide adoption of

Read More »