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Whitepaper: 5 Keys To Becoming a Social Business
Radian6, a social media monitoring and engagement tool recently released a Whitepaper on Slideshare, officially titled, Strategically Social: 5 Keys to Becoming a Social Business. Brent Leary, CRM industry analyst, writes in depth about
Read More »The Social Layer vs The Social Ecosystem
Google+’s is now part of the everyday social network lexicon. A number of brands have taken to try Hangouts as a way to connect with their customers. The ultimate customer panel? Perhaps. Brand business
Read More »Social Business: Using Marketing Mix Modeling to Maximize ROI
What’s your ROI? It’s one of the most common questions in the marketing world. Everyone is performance driven and they want to see measurable results. In this new era of technological growth, we have
Read More »Top 10 Social Business Tips From IBM’s Sandy Carter
In the below video, Sandy Carter quickly discusses ten tips for social business. While these Coffee Break videos are fairly short and notably simplified, they are good lessons for all enterprise professionals looking to
Read More »Put Some Business Into Your Social Business Activity
Far too much social business advice is crap. It’s not that the advice, best practices and top 5 lists are wrong. It’s just that, too often, they’re not terribly helpful. Consequently, businesses questioning whether
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