Social Business »
Social Business Patterns: How Social Adds Value To Business
IBM seems to be on a roll at the moment, and almost weekly I am seeing new marketing material from them to do with social business. One recent report that caught my eye is
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The Social Business of Strategy Dissemination
In many companies strategy is akin to a waterfall. Senior leaders spend considerable time in each others company formulating and calculating the best way forward for their company. Once inspiration has struck, they then
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Driving Innovation with Advanced Social Intelligence
With the exponential growth of social media networks most businesses, and particularly their marketing teams, appreciate the power these channels provide. However, the views many have on social media are one-dimensional, seeing it as
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Why Your Company Needs A Social Business Strategy
So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog
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Altimeter Report: 66% of Companies Cannot Link Social To Business Goals
Traveling from London to San Francisco recently, I had a lot of time to catch up on my reading. I spent a good hour somewhere over the Atlantic reviewing an excellent new report from from Altimeter group
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