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Community Managers Can Make Or Break Social Business Adoption
When people think of Community Manager responsibilities they typically think of someone that manages the company’s Facebook page, Twitter account, Google+ Page, Instagram account…and any other social media sites with a newsfeed and a
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How To Avoid Online Customer Community Failure!
Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there’s a natural inclination to avoid looking for the reasons why. This is especially true for
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Why Are Some Companies Still Afraid Of Social Media?
I met up up with a friend recently who joined a large well known company a little while ago. Because both the company and my friend are well known, I won’t go into specifics for
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John Coates: Insights From The Virtual Community Summit #VICROMM13
A month ago I went to London to give a presentation at the 13th annual Virtual Community Summit VIRCOMM Summit. On a cold and rainy morning (it was London, after all) about a thousand community
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Spotlight on Cognizant’s B2B Online Community
B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Due to the insights
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