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SideraWorks: A Different Kind Of Social Business Agency

SideraWorks: A Different Kind Of Social Business Agency

Michael Brito March 22, 2012 3

Just yesterday, Amber Naslund and Matt Ridings officially launched SideraWorks – a different kind of social business agency. The big difference: change management. Let me explain. In reading the content on their web site,

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The Four C’s of Change Management: Choice, Conviction, Commitment, and Compassion

The Four C’s of Change Management: Choice, Conviction, Commitment, and Compassion

Jennifer D. Dubow March 20, 2012 11

After spending a week at SXSWI for the first time, I met a lot of folks in a range of roles and companies including: Large enterprises responsible for transforming their business practices and workforce

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How Membership Organizations Can Get Started with Social CRM

How Membership Organizations Can Get Started with Social CRM

Maddie Grant March 19, 2012 2

Here’s the slide deck from a presentation I gave at the Avectra Users and Developers Conference. My most important points from the session: 1. Social CRM is a business philosophy supported by technology and workflow.

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Social Business Insights: Customers, Software And The MLB

Social Business Insights: Customers, Software And The MLB

Michael Brito March 17, 2012 0

Not too much news coming after SXSW but here are a few good articles that we found from some well respected people in the industry. With social business (as a topic of conversation) becoming

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Using Sociology To Effect Change Within Your Brand’s Social Media Efforts

Using Sociology To Effect Change Within Your Brand’s Social Media Efforts

Mirza Baig March 15, 2012 0

Social Media, Social Media, Social Media – say it three times and you will not end up in Kansas or eating golden wrapped chocolate bars in the land of the Oompa Loompas – you

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