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Driving Innovation with Advanced Social Intelligence
With the exponential growth of social media networks most businesses, and particularly their marketing teams, appreciate the power these channels provide. However, the views many have on social media are one-dimensional, seeing it as
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Altimeter Report: 66% of Companies Cannot Link Social To Business Goals
Traveling from London to San Francisco recently, I had a lot of time to catch up on my reading. I spent a good hour somewhere over the Atlantic reviewing an excellent new report from from Altimeter group
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2013 Social Media Predictions EBook From Dell
Yesterday Dell released an eBook on Slideshare highlighting the 2013 Social Media Predictions from notable experts like Ann Handley, Geoff Livingston, Lee Odden, Paul Gillin, Ray Wang, Rohit Bhargava, Shel Israel and many others. The polled experts predicted several changes in some of
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Getting Started With Social Support
In the past I have talked about some of the challenges for social media customer service programs; scalability, maintaining stakeholder support and defining accepted success measures. These will always exist and a program manager
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Community Management Must Be Considered A Strategic Imperative #CMAD
Hats off to the team over at Get Satisfaction. They just released a very cool infographic in light of Community Manager Appreciation Day. Make no mistake that community managers must be considered a strategic imperative for
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