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Building The Case For Social Business: Part III – Appeal To The Heart

Building The Case For Social Business: Part III – Appeal To The Heart

Jeff Gibbard January 13, 2014 0

So hopefully by now you’ve read the first two parts of making the case for social business.  The first step was to appeal to the mind by showcasing the inevitability of this shift.  The

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Building The Case For Social Business: Part I – Appeal To The Mind

Building The Case For Social Business: Part I – Appeal To The Mind

Jeff Gibbard December 10, 2013 0

If you’re on this blog, you’re probably a believer in the idea of Social Business. You probably have some knowledge on the subject.  You have probably even read a book or two (maybe more).

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Social Media Monitoring vs. Social Intelligence

Social Media Monitoring vs. Social Intelligence

Mark Harrington August 28, 2013 0

Just as there are different levels of listening to human conversations, “listening” to social media discussions has a wide array of levels that deliver dramatically different results. These different levels offer different levels of

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Social Business: “This is not just a drill, people”

Social Business: “This is not just a drill, people”

Jeff Gibbard July 15, 2013 6

I sometimes get the feeling that some of today’s leadership, are just waiting for “this whole social media thing” to pass.  I get the sense that leading a conversation for whole-hearted, organization-wide adoption of

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The Definitive Guide to Social Customer Service

The Definitive Guide to Social Customer Service

Michael Brito June 20, 2013 0

My friends at Conversocial just released a free eBook on customer service. In the previous edition of their guide, Conversocial predicted that companies looking to keep up with consumer demand would need to break down

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