Vendor Reviews »
Creating a Unified Product Development Process with OneDesk
In today’s customer-driven marketplace, customers ultimately own the conversation around products and services. This behavioural trend has dramatically transformed the relationship between customers and companies. As a result, organizations are searching for better ways
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Spredfast Helps Companies Bring the Voice of the Customer to Social
Bazaarvoice has helped brands harness the power of consumer ratings and reviews since 2005 supporting over 30% of the world’s greatest brands like Best Buy, The Home Depot, Geico, Samsung, Walmart, and Brooks Brothers.
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Vendor Spotlight: Two Platforms Enabling Social Customer Service
As the world becomes more and more dependent on social media for pretty much everything, brands are now using platforms like Facebook and Twitter to communicate with their customers; and it’s not just marketing
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Social Listening vs Traditional Marketing: Oracle Acquisition of Collective Intellect
In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or
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Thoughts On Oracle’s Acquisition of Social Marketing Platform Vitrue
Originally posted on BloomThink.com Oracle announced a few days ago that they intend to acquire social media management company Vitrue (pronounced Vi-true). It seems Oracle is getting religion on social…again. This time they have
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