Social business news & insights are back to the grind this week. There were some amazing articles, a few announcements and a tremendous amount of good content around the web. You can view previous posts here from our weekly social business report.
The Road to Social Business: Babar Bhatti, CEO of Mutual Mind discusses the hurdles of social business adoption; and then highlights some potential technical solutions for the enterprise.
We Need to Stop Marketing ‘Social Business’ If We Want to Start Selling It: Mack Collier makes the case for more substantial and specific discussions about applying social business instead of just marketing the term.
SideraWorks: A Different Kind Of Social Business Agency: Matt Ridings and Amber Naslund officially announced their new agency, SideraWorks. Congrats to both of them!
The Myth of Social Media Tactics Versus the Reality of Social Business Strategies: Mark Fidelman discusses the myths of tactical “social media marketing” and the truths of social business strategies.
Defining Social Business: 4 Steps To Your Corporate Spring: Haydn Shaughnessy gives some solid insights into the definition of social business and its genesis.
The Four C’s of Change Management: Choice, Conviction, Commitment, and Compassion: Jennifer Dubow from IBM does what she does best and discusses change management and its importance to social business transformation.
How Membership Organizations Can Get Started with Social CRM: Maddie Grant gives membership organizations some good advice when it comes to social CRM.
Social Business Summit Report: Clara Shih Explains Local Social at Scale: A quick highlight from the Social Business Summit earlier this month in Austin. Also mentioned in these series of blog posts include Melissa Lavigne-Delville, Bonin Bough and David Armano.
Enterprise 2.0 and Social Business: Andrew McAfee of the MIT Center for Digital Business explains how new collaborative tools let everyone create and organize information.