Here is a quick recap of posts from Social Business News and from around the web from some of our favorite authors and blogs. You can view previous posts here from our weekly social business report.
Rx for Success: Prescription for Faster Social Business Adoption: In this post, Jennifer Dubow breaks down social business adoption from a change management perspective.
Should You Be Building A Customer Ecosystem: In this posts, Adi Gaskell talks about the customer ecosystem and gives 6 critical success factors when creating a customer ecosystem.
Good Attention vs. Bad Attention From The Social Customer: Chris Carfi from Ants Eye View discusses “good attention” versus “bad attention” when brands try to engage with the social customer.
Will 2012 Be The Year That CMOs Prepare for Social Business? In this post, I reference an IBM study that highlights CMOs and shares “what” they are not prepared for in 2012. You will be surprised what’s NOT on the list.
Counting “Fans” and “Followers” Is the HFCS of Social Engagement: Chris Carfi gives actionable insights on how to engage with customers and the metrics behind it.