Not too much news coming after SXSW but here are a few good articles that we found from some well respected people in the industry. With social business (as a topic of conversation) becoming more prominent today, we are still at the very early stages of enterprise adoption, technology stability and change management.
Let’s Talk About Social Business
In a guest post on Danny Brown’s blog, Joey Strawn from Social CRM Insider talks about the shift from social CRM to a much a larger and more important goal of social business. He highlights a fantastic definition of social business from Sandy Carter, IBM’s Social Business Evangelist and asks the question, “Will social business eventually be just “business”? And, where does social CRM fit in?”
Using Sociology To Effect Change Within Your Brand’s Social Media Efforts
Excellent post here by Mirza Baig, who discusses the need for business to use change management practices to evolve an organization around social media. He gives practical advice around the topics of social design, social presence, social business, social business process design, social care or social commerce.
Eight Traits of Great Leaders and One Lesson from a Monkey
Shari Roberts from Text 100 Public Relations shares 8 traits that make up a great leader. Why is this important to social business? In order for true change to happen within an organization, strong leadership is needed for this to happen.
IBM To Rival Google & Microsoft with Online Office Suite for Consumers & Businesses
On the software side of the house, IBM just announced a new software set. Google Docs, Microsoft Office 365, and other online office suites for consumers and businesses will soon be getting some new competition from the software giant. After going live some time this month with a credit card-payable social networking environment called IBM SmartCloud for Social Business, IBM plans to add IBM Docs later this year.
The Architecture of a Social Business
Enterprise expert, Dion Hinchcliffe from Dachis Group discusses (in depth) the complete architecture of a social business from the systems of record (data) all the way to external engagement with customers and other stakeholders.
MLB Moving In Right Direction With New Social Media Policy, But Questions Remain
Ok, for all you Baseball fans, the MLB now a social media policy but several peices of it still remain questionable. For example, the policy reminds players that social media may not be used in any fashion thirty minutes prior to a game or during the entirety of a game. No tweets or posts are allowed after being ejected from the game either.