I had the pleasure of speaking with Cameron Brain, Co-Founder of EveryoneSocial a few months back. We talked a lot about how social business enables brands to drive more effective content strategy and storytelling initiatives (full transcript below). EveryoneSocial is a platform that enables and mobilizes employees to participate in brand storytelling. It’s a great platform and can help large brands with Participation Marketing.
Social Business Defined: From A Marketers PerspectiveMichael Brito January 31, 2014
About the author: Michael Brito View all posts by Michael Brito
Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe his social business blog of send him an email - Britopian @gmail.