Social Business Defined: From A Marketers Perspective

January 31, 2014 Comments
Social Business Defined: From A Marketers Perspective

I had the pleasure of speaking with Cameron Brain, Co-Founder of EveryoneSocial a few months back. We talked a lot about how social business enables brands to drive more effective content strategy and storytelling initiatives (full transcript below). EveryoneSocial is a platform that enables and mobilizes employees to participate in brand storytelling.  It’s a great platform and can help large brands with Participation Marketing.

Michael Brito is writing a new book, Participation Marketing: Mobilizing Employees to “Participate” and Tell the Brand Story which will be available in 2016. Follow the Twitter account to keep updated.
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