Against a background of the communication challenges address in the first three posts in this “Behind the Firewall” series, social media tools have numerous benefits that enable it to address a wide scope of internal communications needs.
Below is a sample platter of three key benefits from social tools:
- 1) Real-Time Communication on External Business Issues: People in different time zones can update relevant business information at different times in the day – as it happens – via centralized platforms such as an internal company blog post. Globally dispersed team members can address the same business issue (e.g. product returns or tracking sales deals) without having to schedule unnecessary meetings at odd hours.
- 2) Faster Dialogue for Employees Internally: When properly managed social tools such as internal discussion boards enable communication to occur more quickly – without the communications department “gatekeepers” slowing down the communications flow. When such discussions boards are available to all employees within the company it also reduces the need for communications staff to answer the same question multiple times.
- 3) Organic and Engaging 21st Century Discussion: Internal messaging platforms (similar to market-facing products like Whatsapp or WeChat) enable organic and engaging employee to employee conversations that enhances daily productivity by eliminate unnecessary meetings and e-mail exchanges. This is a platform that gen Y employees are especially accustomed to using in their personal lives and are eager to adopt in a 21st century work environment.
Like any good sample platter these benefits should whet your appetite for more benefits of social tools. We’ve chronicled additional benefits in this “Social Works” section of our New Watercooler Blog.