According to a new study by the Center for Marketing Research at the University of Massachusetts Dartmouth, the adoption of social media tools, tactics and strategies by the Fortune 500 companies appears to be plateauing with little or no change from the previous year.
Close to one third of these organizations aren’t using Twitter or Facebook to connect with customers; and, while the percent of corporate blogging remains at 23%, that number now represents 114 companies with blogs instead of the 116 recorded from last year’s study.
Here are some other key insights into the study:
- 23% of respondents have an external corporate blog; representing a leveling off since 2010 and only a 1% increase over the 2009 study.
- 62% of respondents have corporate Twitter accounts. This is an increase of only 2% since the previous year’s study in 2010
- 58% of respondents have a Facebook presence. This is an increase of only 2% since the previous year’s study in 2010
- Specialty Retail stores are most likely to have a blog. These include Home Depot, Toys-R-Us and BJ’s Wholesale.
- 31% of respondents do not have a Twitter account or a Facebook presence.