Social Business Patterns: How Social Adds Value To Business
IBM seems to be on a roll at the moment, and almost weekly I am »
The Social Business of Strategy Dissemination
In many companies strategy is akin to a waterfall. Senior leaders spend considerable time in »
Driving Innovation with Advanced Social Intelligence
With the exponential growth of social media networks most businesses, and particularly their marketing teams, »
What GE Can Teach You About Monetizing Your Intellectual Property
Last year some research was released into innovation and the sharing of ideas. The research »
Why Your Company Needs A Social Business Strategy
So impressed was I with a recent report from Altimeter group on Social Business titled “The »
Recent Posts »
Vendor Spotlight: Two Platforms Enabling Social Customer Service
As the world becomes more and more dependent on social media for pretty much everything, brands are now using platforms like Facebook and Twitter to communicate with their customers; and it’s not just marketing
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The Role Of the Social Business Champion In Scaling Social Media
Cracking social media at scale is such a crucial piece of the puzzle to get right when it comes to social business transformation. Enterprise Social CRM platform Sprinklr recently published an eBook on scaling
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The Heart of Social Support: The Branded Online Community
Online communities, also called forums or discussion boards have been around for much longer than Twitter, Google + and Facebook. There has been a lot written on communities and community management but I think
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Is Culture Slowly Killing Your Organization?
Let’s consider one simple scenario which would occur in any organisation. We have the company handbook, published by the management as a rulebook by which staff are expected to refer and abide. Typically the
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Social Business Lessons to Learn from Instagram
When Instagram updated their terms of service this week it caused a storm of consternation, as people took to social media to complain about what they felt were fundamental changes to their relationship with
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