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Driving Innovation with Advanced Social Intelligence

Driving Innovation with Advanced Social Intelligence

Mark Harrington April 26, 2013 0

With the exponential growth of social media networks most businesses, and particularly their marketing teams, appreciate the power these channels provide. However, the views many have on social media are one-dimensional, seeing it as

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What GE Can Teach You About Monetizing Your Intellectual Property

What GE Can Teach You About Monetizing Your Intellectual Property

Adi Gaskell April 22, 2013 1

Last year some research was released into innovation and the sharing of ideas.  The research revolved around the issue of whether to open up your patents or not.  The consensus was that openess was

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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy

Andrew Grill April 18, 2013 1

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog

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Community Managers Can Make Or Break Social Business Adoption

Community Managers Can Make Or Break Social Business Adoption

Jeff Gibbard April 15, 2013 7

When people think of Community Manager responsibilities they typically think of someone that manages the company’s Facebook page, Twitter account, Google+ Page, Instagram account…and any other social media sites with a newsfeed and a

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How To Avoid Online Customer Community Failure!

How To Avoid Online Customer Community Failure!

Vanessa DiMauro April 11, 2013 2

Failure.  It’s not a word anyone likes.  Yet it is common occurrence with innovation projects.  When projects fail, there’s a natural inclination to avoid looking for the reasons why.  This is especially true for

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