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So Just How Social Is Your Business (Really)?

So Just How Social Is Your Business (Really)?

Vanessa DiMauro August 13, 2013 0

Over the past few years, social media has been focused on digital marketing.  For many organizations, doing social media means using the online channel as a broadcast platform – a digital megaphone if you

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Attenzi: A Social Business Story

Attenzi: A Social Business Story

Andrew Grill July 19, 2013 0

I have just finished reading a new book by Philip Sheldrake that looks at social business. I’ve been a fan of Philip’s writing since his first book, The business of Influence, and this book

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Social Business: “This is not just a drill, people”

Social Business: “This is not just a drill, people”

Jeff Gibbard July 15, 2013 6

I sometimes get the feeling that some of today’s leadership, are just waiting for “this whole social media thing” to pass.  I get the sense that leading a conversation for whole-hearted, organization-wide adoption of

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When Will We See the Rise of The Social Business Guru?

When Will We See the Rise of The Social Business Guru?

Andrew Grill July 12, 2013 7

This post has been a few days in the making. The impetus was an event I attended in London on Wednesday sponsored by Microsoft “Social Media – one tool amongst many”. There was naturally a stellar

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Why Social Business Should Start With The Young

Why Social Business Should Start With The Young

Adi Gaskell June 26, 2013 0

There is a widespread heuristic that when it comes to social, the young are our allies.  They’ve grown up with social media so are as familiar with their use as they could possibly be. 

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