Social Business Patterns: How Social Adds Value To Business
IBM seems to be on a roll at the moment, and almost weekly I am »
The Social Business of Strategy Dissemination
In many companies strategy is akin to a waterfall. Senior leaders spend considerable time in »
Driving Innovation with Advanced Social Intelligence
With the exponential growth of social media networks most businesses, and particularly their marketing teams, »
What GE Can Teach You About Monetizing Your Intellectual Property
Last year some research was released into innovation and the sharing of ideas. The research »
Why Your Company Needs A Social Business Strategy
So impressed was I with a recent report from Altimeter group on Social Business titled “The »
Recent Posts »
Balancing “the Carrot and the Stick” In Leadership
In my last post, I focused on using positive reinforcement, rewards and recognition to shape the appropriate behavior in a social business transformation (read more here). In more colloquial terms, this approach is known
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The Five Benefits of Social Customer Service
Last week, thinkJar and Sword Ciboodle released a whitepaper, We Are Social: The State of Social Customer Service, and in it identified the top 5 primary benefits of social customer service: Increased Customer Satisfaction
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The Social Evolution for Generation Y
In a matter of a few short years, social media has been infused into our daily lives. According to an Altimeter study, “In 2011, the US hit a milestone – more than half of
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Why Your Customers Want To Join Your Tribe
I wrote earlier this month about the financial benefits of a community that allows your customers to talk to one another regularly. Having users interacting with each other can earn the host company 19%
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Building A World Class Social Business That Delivers Stakeholder Value
A world-class social business should be built upon three pillars – people, process and platforms (or technology). The people of the organization (employees, leadership) are the core of social business transformation. The requirement here
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