Every large organization struggles with scaling social media. It’s frustrating because change doesn’t happen overnight and we live in a world of immediacy. Whether it’s operationalizing content marketing, establishing a measurement framework, real time analytics, technology adoption, global expansion or the uncertainty of how to organize marketing and PR teams, executives are struggling on where to start. And with all the information out on the social web, it’s very difficult to find a good resource with actionable insights that deliver good business value.
Learn How To Scale Social Media In Large OrganizationsMichael Brito November 30, 2012
About the author: Michael Brito View all posts by Michael Brito
Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe his social business blog of send him an email - Britopian @gmail.