Today, IBM unveiled new software and services that bring big data analytics into the hands of today’s social savvy and mobile workforce. Now, organizations can apply analytics to their social business initiatives, allowing them to gain actionable insight on information generated on networks and put it to work in real-time.
As part of today’s news, IBM is announcing the availability of its social software platform, IBM Connections. IBM Connections incorporates data analytics capabilities, real-time data monitoring, and collaborative networks both inside and outside the organization, whether on premise, in the IBM SmartCloud or using the broadest range of mobile devices. View the demo if you are interested.
Additionally, with the $1 billion acquisition of Kenexa, IBM is aggressively going after this emerging new market to differentiate versus others in this space.
Here is why this is important:
- IBM’s 2012 CEO Survey revealed that 57 percent of CEO’s identified social business as a top priority and more than 73 percent are making significant investments to draw insights into available data.
- A recent IBM study of more than 1,700 chief marketing officers reveals 82 percent plan to increase their use of social media over the next three to five years.
- Forester Research estimates that market opportunity for social software is expected to exceed $6 billion by 2016, an increase of 60% annually from 2010.
- Today, more than 400,000 IBM employees use IBM social technologies. As a result, more than 67,000 communities have been developed, 475,000 files shared globally have generated more than 9 million downloads. Every day, IBM generates 35 million instant message chats.
The social business space is certainly moving fast and organizations today are beginning to realize the importance of data, mobility and collaboration as they evolve into a social business.