Just today, Edelman announced that they will be offering social business consulting services to new and existing clients. Edelman’s Social Business Planning approach provides a five-step process by which to optimize social business integration across the enterprise. The process includes:
Assessment: Evaluate the current state of social media adoption and performance, potential alignment with business goals and integration opportunities
Strategy Development: Define core objectives and create a roadmap for integration aligned with an agreed organizational approach
Organizational Alignment: Align the organization and optimize organizational structure to fully harness the internal and external power of social media
Engagement Activation: Implement the social media approach, including appropriate stakeholder-oriented measurement tools
Evaluation & Learning: Take a continuous “measure and respond” approach around social media investments, optimizing the execution model based on continuous stakeholder feedback.
While social business has certainly become a hot topic these days, very few firms have the capabilities beyond external communications, to offer consulting services such as this. Disclaimer: Michael Brito, Editor of this site works for Edelman.
Here are Edelman’s Social Business Planning Capabilities:
