Culture & Leadership »
The Social Business of Strategy Dissemination
In many companies strategy is akin to a waterfall. Senior leaders spend considerable time in each others company formulating and calculating the best way forward for their company. Once inspiration has struck, they then
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Driving Innovation with Advanced Social Intelligence
With the exponential growth of social media networks most businesses, and particularly their marketing teams, appreciate the power these channels provide. However, the views many have on social media are one-dimensional, seeing it as
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Why Your Company Needs A Social Business Strategy
So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog
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Community Managers Can Make Or Break Social Business Adoption
When people think of Community Manager responsibilities they typically think of someone that manages the company’s Facebook page, Twitter account, Google+ Page, Instagram account…and any other social media sites with a newsfeed and a
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Why Are Some Companies Still Afraid Of Social Media?
I met up up with a friend recently who joined a large well known company a little while ago. Because both the company and my friend are well known, I won’t go into specifics for
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