Community & Collaboration »
Social Business Patterns: How Social Adds Value To Business
IBM seems to be on a roll at the moment, and almost weekly I am seeing new marketing material from them to do with social business. One recent report that caught my eye is
Read More »
The Social Business of Strategy Dissemination
In many companies strategy is akin to a waterfall. Senior leaders spend considerable time in each others company formulating and calculating the best way forward for their company. Once inspiration has struck, they then
Read More »
What GE Can Teach You About Monetizing Your Intellectual Property
Last year some research was released into innovation and the sharing of ideas. The research revolved around the issue of whether to open up your patents or not. The consensus was that openess was
Read More »
Community Managers Can Make Or Break Social Business Adoption
When people think of Community Manager responsibilities they typically think of someone that manages the company’s Facebook page, Twitter account, Google+ Page, Instagram account…and any other social media sites with a newsfeed and a
Read More »
How To Avoid Online Customer Community Failure!
Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there’s a natural inclination to avoid looking for the reasons why. This is especially true for
Read More »
