Can You Prove The ROI of Social Business?

October 30, 2012 Comments
Can You Prove The ROI of Social Business?

Earlier this month I wrote about some new research by Deloitte that aimed to provide a clear link between your organisations primary objectives, and your social business efforts.  Nevertheless, many social business efforts still fail to deliver a clear and quantifiable return on investment.  It is quite probable that this lack of clear social and financial purpose is a major factor behind so many social business iniatives failing to hit the spot.

These difficulties have prompted a group known as Disillusion 2.0 to issue a challenge to the social business community to prove the ROI of their work.  The challenge will see successful entrants awarded $2000.

As I’m sure many of you have delivered fantastic results from your work this could be an easy way to make some money.  Here are the full details of the challenge.

The Challenge: Provide the best case of Enterprise 2.0 that has resulted in a measurable ROI and win $2,000 USD.

The Rules:

  • Contestants must provide a valid ROI determined by the business standard of the following equation – ROI (percent of return on investment) = net profit ($) / investment ($) x 100
  • Minimum project size must be greater than 500 people with a project cost greater than $100,000.
  • Project must have been implemented for one year or longer and ROI must be positive.
  • The winning ROI (if there is one) is to be confirmed by the Disillusion 2.0 sponsors.
  • Submissions may be required to provide supporting documentation.
  • If there is more than one ROI that meets the criteria, the highest ROI wins. Otherwise the prize is unclaimed.
  • All entries must be received by January 31, 2013 and can either be sent by email to or by filling out the entry form on the website at Disillusion 2.0.

In addition to entering, it’d be great to hear some of your success stories in the comments section below.

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