Can Google Be A Viable Player In The Social Business Space

Michael Brito July 27, 2012 Comments

Can Google ever move beyond just search? Over the years, they have dabbled in different verticals and have failed in offering consumer social platforms (Wave, Buzz) and the jury is still out on Google+. In the following video, Mark Fidelman interviews Amit Singh of Google who discusses enterprise capabilities, specifically social business tools and collaboration. What do you think? Can Google expand into the enterprise market successfully?

TAGS » all posts, Social Business

About the author: Michael Brito View all posts by Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe his social business blog of send him an email - Britopian @gmail.