Want to be a Social CRM Hero? Work in a membership organization? Here’s what you need to know.
Why do busy professionals turn to social media? For professional development, of course. Social tools make it possible for you to increase participation in your learning programs, actively engage learners, and make your learning programs more effective. Your job will be more rewarding when you transition your learners from passively listening to actively engaging through social channels you intentionally design as part of the learning experience.
We live in a world where anyone, anywhere, can sound off about anything at any time. Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. It’s a high risk, high reward environment for the communications team of any association. Social media demands a new approach from you. You are now co-creating your association’s brand and message alongside the members and stakeholders who talk about you online. And that’s a good thing for you and your career. You’re more than a contact on a press release–you’re a leader and a shaper.
Social media and conferences, just like chocolate and peanut butter are better together. When it comes to engaging conference participants before, during, and after, a face-to-face event, social media is a remarkably effective tool. It gives your participants another chance to share their delight in the experience you’ve created, connect with colleagues, make new friends and learn and grow as professionals. Social media can make your job more rewarding too, especially when you build a deep connection between the conference experience and the online social experience. It’s something that your social-media-savvy participants are starving for. And no one can do it as well or as meaningfully as you can.
Social media can and should do more for membership than for any other association department. It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. There are responsibilities–for the vast majority of associations, it will be up to those in membership to map social media data to the membership database and make sense of how members are using social media. It’s something that everyone using social media in your organization needs, but if you don’t do it, no-one else will.
Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. You can be right on time with exactly what your members and the market needs, and you can make the transaction just one click away. Social media can make your job more rewarding when you prompt your members to act and spread the word through their network about becoming a member or registering for an event they love. Your members want to spread the word about you, especially if you make it easy for them.
And this is just the start! We’ve got more of these handy guides in the works, including ones for advocacy, fundraising, executive leadership, boards, HR, and volunteer management… watch this space.