Kyle-Beth Hilfer, Esq. specializes in advertising, marketing, promotions, intellectual property and new media law. She helps clients leverage social media platforms while offering strategic legal advice to protect their brands. In particular, Ms. Hilfer counsels on such issues as creating social media policies, managing employees in social media, running prize promotions on social media platforms, user-generated content, mobile marketing, and testimonials and endorsements in cyberspace. She also advises clients on protecting their intellectual property in social media platforms. Kyle-Beth is a graduate of Yale College and Harvard Law School. She is Of Counsel to Collen IP, a full service intellectual property law firm.