About the author: Jeremy Woolf View all posts by Jeremy Woolf
Jeremy Woolf has worked in public relations and marketing in Asia Pacific for more than 18 years, with proven expertise in a wide range of communications disciplines. He has consulted with blue chip companies across many sectors, including financial services, consumer and enterprise technology, sports and fast moving consumer goods. Woolf’s main focus areas have been traditional and social media relations. He has also led corporate branding, crisis and issues management, and executive coaching and development programs. Woolf is a sought after commentator on public relations and best practices. An active blogger, he also frequently contributes to industry publications on social media and public relations topics. Woolf is an in-demand public speaker and seasoned communications strategist, mentor and coach.
Jeremy Woolf April 11, 2012 Last month I was involved in training a client’s senior salespeople on how to build their social media profiles. Easy money? Not so much. This was a tougher crowd than the pro-marketing social media
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