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Removing Roadblocks to Social Business Adoption

Removing Roadblocks to Social Business Adoption

Jennifer D. Dubow June 7, 2013 2

I’ve always been curious why doctors smoke, why nutritionists eat junk food, and why people who intellectually know the right thing to do, don’t do it anyway (myself included!). This paradox is common in

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Your Social Profile Must Be Amazing!

Your Social Profile Must Be Amazing!

Jennifer D. Dubow February 11, 2013 12

As part of our social selling initiatives in IBM Inside Sales, we help our sales reps learn to build a personal brand online, showcase their expertise and engage with clients and prospects through social

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Is Middle Management Blocking Your Social Business Transformation?

Is Middle Management Blocking Your Social Business Transformation?

Jennifer D. Dubow November 29, 2012 4

After a nice Thanksgiving break, I decided to catch up on some Social Business research such as the recently published IBM Institute for Business Value (IBV) study, “The Business of Social Business.” I will

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Culture of Social Business: The Story of a Balloon

Culture of Social Business: The Story of a Balloon

Jennifer D. Dubow November 5, 2012 0

On Oct 18, I presented at the Media Bistro’s Social Media Marketing Boot Camp on “Creating and Sustaining a Culture of Social Business.” In this presentation, I described how important it is for leaders

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Balancing “the Carrot and the Stick” In Leadership

Balancing “the Carrot and the Stick” In Leadership

Jennifer D. Dubow May 8, 2012 0

In my last post, I focused on using positive reinforcement, rewards and recognition to shape the appropriate behavior in a social business transformation (read more here). In more colloquial terms, this approach is known

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