All posts by Jennifer D. Dubow »
Your Social Profile Must Be Amazing!
As part of our social selling initiatives in IBM Inside Sales, we help our sales reps learn to build a personal brand online, showcase their expertise and engage with clients and prospects through social
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Is Middle Management Blocking Your Social Business Transformation?
After a nice Thanksgiving break, I decided to catch up on some Social Business research such as the recently published IBM Institute for Business Value (IBV) study, “The Business of Social Business.” I will
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Culture of Social Business: The Story of a Balloon
On Oct 18, I presented at the Media Bistro’s Social Media Marketing Boot Camp on “Creating and Sustaining a Culture of Social Business.” In this presentation, I described how important it is for leaders
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Balancing “the Carrot and the Stick” In Leadership
In my last post, I focused on using positive reinforcement, rewards and recognition to shape the appropriate behavior in a social business transformation (read more here). In more colloquial terms, this approach is known
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4 Powerful Ways to Celebrate Social Business Successes
We’ve all heard the old adage, “what gets measured gets done.” And if any of you have studied animal behavior or trained a dog before, you also know “what gets rewarded gets repeated.” Therefore,
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