About the author: Dion Hinchcliffe View all posts by Dion Hinchcliffe
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Executive Vice President of Strategy at Dachis Group. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O'Reilly as well as the upcoming Social Business By Design (due Spring, 2012.)
Dion Hinchcliffe February 27, 2012 One of the more interesting trends I’m seeing these days is that the marketing department is acquiring its own IT capability. By the time I came across my third person with the title of
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