About the author: CV Harquail View all posts by
CV is a management professor, strategist and organizational change advocate. She helps organizations align their collective identity, purpose and action, so that their work is distinctive, creative and meaningful. Her current research focuses on how social technologies and 'social' values in the workplace can drive organizational growth.


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Should Public Relations Be Taught in Business School?

Should Public Relations Be Taught in Business School?

CV Harquail January 20, 2012 0

The Public Relations Society of America (PRSA) thinks so, and the PRSA is making  yet another attempt to bring PR, corporate communication and reputation management into the MBA curriculum. While strategic communication and reputation

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Too Many Wrong Messages On Social Media? Try Leadership, Not Control.

Too Many Wrong Messages On Social Media? Try Leadership, Not Control.

CV Harquail December 1, 2011 4

This month’s social business news brings one story, two surveys, and one product announcement that remind me how tough it is, even for professional advocates of social media, to walk the talk. We say

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