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People As A Service

People As A Service

Billy Cripe February 25, 2013 0

These days everything, it seems, is something-as-a-service.  Software as a service has become familiar.  We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting.  Platform as a Service with

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The Value of a Single Social Recommendation

The Value of a Single Social Recommendation

Billy Cripe January 2, 2013 5

Figuring out the real, dollars and cents value of social media is still a daunting challenge for most businesses.  There are ROI calculators that deduct the cost of electronic self-service from the cost of

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The Lowdown On Social Competitive Intelligence

The Lowdown On Social Competitive Intelligence

Billy Cripe October 17, 2012 1

The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media

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5 Principles of Social CRM In Real Life

5 Principles of Social CRM In Real Life

Billy Cripe August 20, 2012 3

I’ve discovered five principles of social CRM in real life.  They are: Customer feedback flows to the most appropriate destination Responses come from someone who matters CRM conversations are based in mutual respect and

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How To Use Basic Analytics To Target Mobile Content Like A Boss

How To Use Basic Analytics To Target Mobile Content Like A Boss

Billy Cripe August 17, 2012 2

Big data and the wealth of analytics that are captured are all the rage.  But much of what is delivered as a metric is only captured because it can be.  Knowing what to do

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