About the author: Billy Cripe View all posts by
Billy Cripe the founder and Principal BloomThinker of BloomThink a social media and mobile strategy consultancy. Billy is an Oracle E2.0 ACE. He is author of the book "Two Types of Collaboration and Ten Requirements for Using Them" (2010 Smashwords) and co-author of the book "Reshaping Your Business With Web 2.0" (2008 McGraw-Hill). He is widely published in print and online on social information management topics. Billy has held positions ranging from Vice President of Marketing, Director of Enterprise 2.0 Product Management, Director of Sales Enablement and Consulting. He is a recognized speaker, author and evangelist for Enterprise 2.0 and social computing. Follow him on twitter: @billycripe and his facebook page: http://facebook.com/bloomthink


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People As A Service

People As A Service

Billy Cripe February 25, 2013 0

These days everything, it seems, is something-as-a-service.  Software as a service has become familiar.  We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting.  Platform as a Service with

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The Value of a Single Social Recommendation

The Value of a Single Social Recommendation

Billy Cripe January 2, 2013 5

Figuring out the real, dollars and cents value of social media is still a daunting challenge for most businesses.  There are ROI calculators that deduct the cost of electronic self-service from the cost of

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The Lowdown On Social Competitive Intelligence

The Lowdown On Social Competitive Intelligence

Billy Cripe October 17, 2012 1

The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media

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5 Principles of Social CRM In Real Life

5 Principles of Social CRM In Real Life

Billy Cripe August 20, 2012 2

I’ve discovered five principles of social CRM in real life.  They are: Customer feedback flows to the most appropriate destination Responses come from someone who matters CRM conversations are based in mutual respect and

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How To Use Basic Analytics To Target Mobile Content Like A Boss

How To Use Basic Analytics To Target Mobile Content Like A Boss

Billy Cripe August 17, 2012 2

Big data and the wealth of analytics that are captured are all the rage.  But much of what is delivered as a metric is only captured because it can be.  Knowing what to do

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