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Ford’s Social Business Success

Ford’s Social Business Success

Adi Gaskell October 26, 2012 2

The car industry has been defined by Taylorism for much of the last century.  The scientific management approach has underpinned the make and sell philosophy that has dominated Big 3 thinking.  After all, it

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How To Translate Social Business Into Bottom Line Results

How To Translate Social Business Into Bottom Line Results

Adi Gaskell October 12, 2012 3

Social Business, and indeed social media in general, often struggles to prove its worth in tangible terms.  I’m talking dollars and cents here.  Without that clear and visible ROI it will always struggle to

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The Importance of Emotional Support In Social Business

The Importance of Emotional Support In Social Business

Adi Gaskell September 26, 2012 1

In my opinion there are greater possibilities for using social media and communities within your organisation than their are in more traditional social networks such as Facebook and Twitter.  However research shows that organisations

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5 Impacts of Social Business on Culture

5 Impacts of Social Business on Culture

Adi Gaskell September 18, 2012 1

Ok, I’m guessing most of us here are generally pretty comfortable using the kind of digital tools that make up the social business toolkit.  For many of us we’re quite happy talking and collaborating

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Why Social Business Should Be Powering The Flexible Working Revolution

Why Social Business Should Be Powering The Flexible Working Revolution

Adi Gaskell September 10, 2012 1

Imagine if you will where I might be writing this blog from.  Do you think it’s from the office?  Maybe I’m writing it from my home.  Perhaps I’m writing it whilst travelling somewhere on

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