All posts by Adi Gaskell »
Ford’s Social Business Success
The car industry has been defined by Taylorism for much of the last century. The scientific management approach has underpinned the make and sell philosophy that has dominated Big 3 thinking. After all, it
Read More »How To Translate Social Business Into Bottom Line Results
Social Business, and indeed social media in general, often struggles to prove its worth in tangible terms. I’m talking dollars and cents here. Without that clear and visible ROI it will always struggle to
Read More »The Importance of Emotional Support In Social Business
In my opinion there are greater possibilities for using social media and communities within your organisation than their are in more traditional social networks such as Facebook and Twitter. However research shows that organisations
Read More »5 Impacts of Social Business on Culture
Ok, I’m guessing most of us here are generally pretty comfortable using the kind of digital tools that make up the social business toolkit. For many of us we’re quite happy talking and collaborating
Read More »Why Social Business Should Be Powering The Flexible Working Revolution
Imagine if you will where I might be writing this blog from. Do you think it’s from the office? Maybe I’m writing it from my home. Perhaps I’m writing it whilst travelling somewhere on
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