About Us

Social Business News is a resource dedicated to covering enterprise social media, collaboration, governance, technology, and change management. It is our goal to help enterprise professionals and the agencies and consultants that serve them with valuable, relevant and actionable news, opinion and insights related to the industry.

Every contributor is carefully selected and vetted to ensure each one has expertise in the area they write about. If you are interested in contributing, please read here for more information.

JP Rastrullo - - Community Manager

JP Rastrullo is currently a third year public relations major at San Jose State University with a passion for all things digital. JP is interested in leadership development, community building, and public relations. Social media is just one among many things that are included in his list of obsessions.

“Maturity doesn’t come with age but rather with the acceptance of responsibility”

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Michael Brito - - Editor

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe his social business blog of send him an email – Britopian @gmail.

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Jennifer D. Dubow - - Contributor

Jennifer is the Global Social Business Transformation Leader in the Inside Sales organization at IBM. She works with digital and social selling focal points located in sales centers around the world, to help Inside Sales representatives adopt digital and social selling practices to increase leads generated and win revenue, while deepening client relationships. Jennifer has held a variety of B2B marketing roles and also has five years of organizational change management consulting experience. Connect with Jennifer on Twitter @jennifer_dubow. These posts express the author’s views and not those of IBM.

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Adi Gaskell - - Contributor

Adi Gaskell is an old school liberal with a love of self organising systems. He holds a masters degree in IT, specializing in artificial intelligence and is an experienced community builder who is currently online marketing manager for IQPC. He specializes in community cultivation and using social media to create social organisations. He has written on this topic for publications such as HRMToday, Professional Manager, Business Works and the Chartered Management Institute, as well as being a regular on the UK speaker circuit talking about the power of social media.

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Glen Gilmore - - Contributor

Glen Gilmore, an attorney, social media consultant, and adjunct professor of digital marketing and social media law at Rutgers University, served for several years on the Board of Directors at Robert Wood Johnson University Hospital, in New Jersey.

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Jordan Viator Slabaugh - - Contributor

Jordan Viator Slabaugh is the Director of Social Media at Spredfast, a social media management system for enterprise companies and agencies. She leads the company’s Marketing and social media strategy, as well as consults with clients on using social media to help achieve social business goals. She tweets at @jordanv and writes about social business best practices and trends on the Spredfast Social Business blog.

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Kyle-Beth Hilfer - - Contributor

Kyle-Beth Hilfer, Esq. specializes in advertising, marketing, promotions, intellectual property and new media law. She helps clients leverage social media platforms while offering strategic legal advice to protect their brands. In particular, Ms. Hilfer counsels on such issues as creating social media policies, managing employees in social media, running prize promotions on social media platforms, user-generated content, mobile marketing, and testimonials and endorsements in cyberspace.

She also advises clients on protecting their intellectual property in social media platforms. Kyle-Beth is a graduate of Yale College and Harvard Law School. She is Of Counsel to Collen IP, a full service intellectual property law firm.

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Nisha Raghavan - - Contributor

Nisha Raghavan-Your HR Buddy!! blogs at http://nisharaghavan.com/. A former HR Generalist with extensive experience in Talent Management and Development. She specializes and writes about Employee Relations, Organization Development and how companies can keep their employees more engaged through Employee Engagement Initiatives. Her experience in the corporate world was as an HR Deputy Manager at Reliance Communications Limited. Currently she is a freelance HR Consultant/Recruiter to various clients and a contributing author to WomenOfHR.com. You can connect with her on Twitter as @Thehrbuddy.

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Avery Block - - Contributor

On a technicality, Avery is a Human Resources professional in the restaurant industry. Translated, she loves people, culture and food. Thrown into that mix is her passion for Social Media and the salt & pepper effect it has on community building and fostering engagement. She often serves as an industry panelist on various subjects and has been featured in publications such as Nation’s Restaurant News and Human Resource Executive. She likes to read, sing in the car, and take countless pictures. In life, her cup is always half full. Of coffee.

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Dion Hinchcliffe - - Contributor

Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Executive Vice President of Strategy at Dachis Group. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O’Reilly as well as the upcoming Social Business By Design (due Spring, 2012.)

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Christopher Carfi - - Contributor

Christopher Carfi is the Vice President of Social Business Strategy at Ant’s Eye View. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’s Silicon Valley office. Prior to Edelman, he was a co-founder and CEO at Cerado, which was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities. His blog, The Social Customer Manifesto, is a “Top 25″ marketing blog, and has won numerous other awards including “Top CRM Blog” in 2005, 2007 and 2008. He is also an active contributor to ProjectVRM, based at the Berkman Center at Harvard University, which focuses on improving customer-vendor relationships and is creating tools to equip individuals with tools of both independence and engagement. Chris grew up in Chicago, holds an MBA from Carnegie Mellon University and a Bachelor’s in Computer Science from Northwestern University, and currently lives in the Bay Area with his family.

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Gautam Ghosh - - Contributor

Gautam is Product Evangelist and India Marketing Lead at BraveNewTalent. He specializes in the areas of HR, Organization Development and how businesses can leverage Social Media for Organizational Learning and Employee Engagement. Earlier he was a Consultant with Social Business firm 2020 Social where he led the Talent practice, advising companies can build talent pipelines and internal employee engagement and development using emergent tools.

Gautam has worked as a HR Generalist and a Learning and Development Executive in firms like Deloitte, Dell, Hewlett Packard and Satyam Computer Services.”

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Abbas Alidina - - Contributor

Abbas Alidina is the Founder & Director of Logicks, a Digital Marketing Agency based in Dubai, UAE. He helps businesses across the Middle East to improve their online performance and has developed innovative strategies and executed projects for numerous leading global and regional brands such as Lenovo, Toyota and Samsung. Prior to Logicks, Abbas was an IT Strategy Consultant with Deloitte. Abbas considers himself both a student and evangelist of the rapidly evolving digital world that we live in. He is also a speaker on all matters digital and is passionate about educating organizations to achieve their business goals by leveraging digital technologies.

On a personal note, Abbas is a husband, a proud Canadian, currently lives in Dubai and is a huge basketball fan.

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Jacob Morgan - - Contributor

Jacob is the principal and co-founder of Chess Media Group, a management consultancy and strategic advisory firm on employee, partner, and customer collaboration. Chess works with organizations that are looking to solve business problems using emergent collaborative strategies and technologies (commonly referred to as Enterprise 2.0 and Social CRM). Jacob is also working on a book for McGraw Hill on employee collaboration due out summer of 2012.

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Mirza Baig - - Contributor

Social Media Practice Leader @ITWorldCa. Directing the synergy between Social Business, the Social Brand & Social Commerce. Tech Geek & Espresso Aficionado and all around Canadian chap.

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Maddie Grant - - Contributor

Maddie Grant is the co-author of Open Community and Humanize: How People-Centric Organizations Succeed in a Social World. She’s lead editor for the top-ranked blog for social media and associations, and through her consulting firm SocialFish she helps membership organizations achieve business results on the social web.

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Zach Cole

Zach Cole is an Assistant Account Executive at Edelman Digital and a proud graduate of Emerson College. Zach studies trends in technology, social media, business collaboration and startups.

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Billy Cripe - - Contributor

Billy Cripe the founder and Principal BloomThinker of BloomThink a social media and mobile strategy consultancy. Billy is an Oracle E2.0 ACE. He is author of the book “Two Types of Collaboration and Ten Requirements for Using Them” (2010 Smashwords) and co-author of the book “Reshaping Your Business With Web 2.0″ (2008 McGraw-Hill). He is widely published in print and online on social information management topics. Billy has held positions ranging from Vice President of Marketing, Director of Enterprise 2.0 Product Management, Director of Sales Enablement and Consulting. He is a recognized speaker, author and evangelist for Enterprise 2.0 and social computing. Follow him on twitter: @billycripe and his facebook page: http://facebook.com/bloomthink

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