About Us

Social Business News is a resource dedicated to covering enterprise social media, collaboration, governance, technology, and change management. It is our goal to help enterprise professionals and the agencies and consultants that serve them with valuable, relevant and actionable news, opinion and insights related to the industry.

Every contributor is carefully selected and vetted to ensure each one has expertise in the area they write about. If you are interested in contributing, please read here for more information.

Michael Brito - - Editor

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe his social business blog of send him an email – Britopian @gmail.


Jennifer D. Dubow - - Contributor

Jennifer is the Global Social Business Transformation Leader in the Inside Sales organization at IBM. She works with digital and social selling focal points located in sales centers around the world, to help Inside Sales representatives adopt digital and social selling practices to increase leads generated and win revenue, while deepening client relationships. Jennifer has held a variety of B2B marketing roles and also has five years of organizational change management consulting experience. Connect with Jennifer on Twitter @jennifer_dubow. These posts express the author’s views and not those of IBM.


Adi Gaskell - - Contributor

Adi Gaskell is an old school liberal with a love of self organising systems. He holds a masters degree in IT, specializing in artificial intelligence and is an experienced community builder. He specializes in community cultivation and using social media to create social organisations. He has written on this topic for publications such as HRMToday, Professional Manager, Business Works, Social Media Today and the Chartered Management Institute, as well as being a regular on the UK speaker circuit talking about the power of social media.


Michelle Kostya

Michelle Kostya is Senior Manager, Social Media Enablement at Rogers Communications. In this role Michelle is working to provide guidelines, best practices as well as a framework for measurement and social media insights for the company. In her previous role as Program Manager for Social Media Support for BlackBerry she was central in setting the the road map and direction for social customer service. While at Research In Motion, Michelle initiated and rolled out a social media support team providing help to customers on Twitter (@BlackBerryHelp) and jump started the BlackBerry Community Support Forums by engaging with community members. Michelle’s background in customer service as well as marketing, product management provides her with a unique perspective on social media in business.


Jordan Viator Slabaugh - - Contributor

Jordan Viator Slabaugh is the Director of Social Media at Spredfast, a social media management system for enterprise companies and agencies. She leads the company’s Marketing and social media strategy, as well as consults with clients on using social media to help achieve social business goals. She tweets at @jordanv and writes about social business best practices and trends on the Spredfast Social Business blog.


Nisha Raghavan - - Contributor

Nisha Raghavan-Your HR Buddy!! blogs at http://nisharaghavan.com/. A former HR Generalist with extensive experience in Talent Management and Development. She specializes and writes about Employee Relations, Organization Development and how companies can keep their employees more engaged through Employee Engagement Initiatives. Her experience in the corporate world was as an HR Deputy Manager at Reliance Communications Limited. Currently she is a freelance HR Consultant/Recruiter to various clients and a contributing author to WomenOfHR.com. You can connect with her on Twitter as @Thehrbuddy.


Billy Cripe - - Contributor

Billy Cripe the founder and Principal BloomThinker of BloomThink a social media and mobile strategy consultancy. Billy is an Oracle E2.0 ACE. He is author of the book “Two Types of Collaboration and Ten Requirements for Using Them” (2010 Smashwords) and co-author of the book “Reshaping Your Business With Web 2.0” (2008 McGraw-Hill). He is widely published in print and online on social information management topics. Billy has held positions ranging from Vice President of Marketing, Director of Enterprise 2.0 Product Management, Director of Sales Enablement and Consulting. He is a recognized speaker, author and evangelist for Enterprise 2.0 and social computing. Follow him on twitter: @billycripe and his facebook page: http://facebook.com/bloomthink


Alan Hamilton

16+ years in business collaboration solutions design and implementation, Alan is a passionate advocate for introducing social business strategies into organisation to help them uncover the tacit knowledge and experience they possess. Alan is writes about his own experiences, new developments in the marketplace and presents worked examples which any organisation can use to get the most from social business. You can follow him on Twitter or his personal business blog.


Sandra Ponce de Leon

Sandra Ponce de Leon is Socialtext’s Director of Marketing and reports directly to the CEO. Since joining the Socialtext team, Sandra has helped the company create awareness and acquisition programs, corporate brand positioning, as well as developing thought leadership for the community.


Joey Strawn

Social Media Strategist at Industrial Strength Marketing and a forward-thinking Social Business and game strategist who loves helping companies explore and understand social media, digital marketing, gamification, enterprise social media and their uses. I love talking about social media and am always up for a good debate. You can message me here or always find me over at JoeyStrawn.com.


Matt Ridings

Matt is Co-Founder & CEO of SideraWorks, a consultancy specializing in social business transformation. He is a business strategist, speaker, and writer who has worked in digital on both the agency and enterprise side since 1994. He ran interactive for the marketing agency of record for such established brands as Levi’s, Cisco, and British Airways as well as the launch of ventures such as Jet Blue and RedSpark. He has also been involved in his own ventures, including as a partner building out a 300+ person consultancy. His work over the last 10 years has focused primarily in developing innovation cultures, change management initiatives, and specialized market research using social channels.

He is a frequent keynote speaker, and sits on multiple advisory boards.


Laura Dinneen

Laura Dinneen is Head of Strategy at BLOOM Social Business. She helps empower her clients to engage more effectively with the important people both inside and outside their organisation. Laura transforms businesses by helping them figure out what it takes to BE social and not just to DO social, bringing silos crashing to the ground in her wake! Data is at the heart of everything Laura does, and she is a huge believer in strategy driven by insight and focused on measureable objectives. Follow Laura on Twitter or check out her other social spaces.


Vanessa DiMauro

Vanessa DiMauro is the CEO of Leader Networks, a research and strategy consulting company that helps B2B organizations develop innovative ways to get closer to their stakeholders. Ms. DiMauro is a popular speaker, researcher and author. With over 15 years experience in social business leadership positions, she has founded and run numerous online communities, and has developed award winning communities and social business approaches for influential companies such as Cisco, LexisNexis, HP, Palladium Group and SAP. Her work has been covered by leading publications such as the New York Times, the Wall Street Journal, Forbes and CIO magazine.


Andrew Grill

Based in London, Andrew is an internationally renowned thought leader in the fields of fields of social business and social media networks.

Currently, Andrew is a Partner, in IBM Interactive based in London with a global remit to help drive understanding and deliver social business solutions to key IBM clients.

Previously, Andrew was CEO of leading social influence platform Kred.

Andrew presents at international conferences on a regular basis, and maintains a well-read blog at LondonCalling.co about digital and social media trends.

He is also passionate about explaining to large corporates how digital disruption will impact current thinking and strategy, with a focus on moving from social media to social business.

He firmly believes that in order to “get digital you need to be digital”.