As many organizations today begin to exemplify “social business” behaviors, they will begin to experience different levels of change within company culture, its processes and the technology that drives the business.
The following is a 3 part series that will first highlight cultural indicators that an organization is evolving into a social business (process and technology indicators will be next.) It’s important to realize that while some of these behaviors are dependent on each other, they are mutually exclusive and won’t necessarily happen in chronological order.
- Leadership using social technologies to communicate internally/externally
- Leadership encouraging teams to collaborate across the ecosystem (job functions, product teams, channel)
- Social behaviors become a part of employees’ everyday workflow and job process
- The establishment of a Social Business Center of Excellence responsible for operationalizing social media
- Internal teams are sharing plans, best practices and knowledge
- Cross functional, interdisciplinary teams and customers innovating products and processes together
- Social business initiatives becomes a consistent line item in marketing, operations and IT budgets
- Human resources adds social behaviors into employees’ job descriptions and they are excited about it
What have you seen in your organization that indicates this evolution to social business?