[Study] 39% of Organizations Use Social Media for Employee Engagement

Michael Brito December 19, 2011 Comments

A 2011 Employee Engagement Survey by IABC Research Foundation revealed that 39% of large organizations are using social media technologies to engage with employees (16% frequently, 23% occasionally). Direct email, the company intranet and face to face meetings are still the dominant methodologies used.

Other interesting insights in the study include:

16% of respondents ARE NOT planning on driving an employee listening program
48% of the respondents have deployed collaboration tools internally within the last 5 yrs
25% of all employees have access to social media and are encouraged to participate
49% have a policy in place that address employee use of social media
54% of top executives do not engage in social media

TAGS » all posts, Collaboration, Community, Research, Social Business

About the author: Michael Brito View all posts by Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe his social business blog of send him an email - Britopian @gmail.